About me

Oh, hey there. Who’s this Jonathan guy?

I’ve been designing digital experiences ever since “Geocities” and “Homestead” were a thing. Putting things out on the web for me was natural and that lead me to art school. I hold a BFA in Communication Design from Parsons School of Design in New York. I now call Los Angeles ‘home’ by way of New York City.  I know a thing or two about the hustle and bustle. As a natural born hustler, I’m always intrigued and curious about what makes great products scale and grow.  When designing, I do this by engaging in numerous studies that require me to wear multiple hats and broaden my thoughts to consider multiple perspectives.

My design processes are informed by doing numerous design studies around concept validation, engaging with customers through contextual research and reviewing data and analytics. Aside from making products more accessible to users, I manage my time so that post-launch activities are present to measure overall growth for business problems being addressed. If this all sounds good to you and want to kickstart something together – let’s get in touch.

Capabilities

Information Architecture

Wireframe + Prototype Creation

User flow mapping and task analysis

Usability Testing

Card Sorting

Concept mapping

 

UX Research

Heuristic Evaluation Audit

Competitive and Comparative Analysis

Facilitating Workshops

Data Analytics

Heat maps and user engagement analysis

 

Software

Sketch

InVision

Adobe Xd

Figma

Axure RP

Mural