I’ve been designing digital experiences ever since “Geocities” and “Homestead” were a thing. Putting things out on the web for me was natural and that lead me to art school. I hold a BFA in Communication Design from Parsons School of Design in New York. I now call Los Angeles ‘home’ by way of New York City. I know a thing or two about the hustle and bustle. As a natural born hustler, I’m always intrigued and curious about what makes great products scale and grow. When designing, I do this by engaging in numerous studies that require me to wear multiple hats and broaden my thoughts to consider multiple perspectives.
My design processes are informed by doing numerous design studies around concept validation, engaging with customers through contextual research and reviewing data and analytics. Aside from making products more accessible to users, I manage my time so that post-launch activities are present to measure overall growth for business problems being addressed. If this all sounds good to you and want to kickstart something together – let’s get in touch.
Information Architecture
Wireframe + Prototype Creation
User flow mapping and task analysis
Usability Testing
Card Sorting
Concept mapping
UX Research
Heuristic Evaluation Audit
Competitive and Comparative Analysis
Facilitating Workshops
Data Analytics
Heat maps and user engagement analysis
Software
Sketch
InVision
Adobe Xd
Figma
Axure RP
Mural