Problem/ Opp: The former DIRECTV ‘Categories’ section did not utilize the most efficient method to maximize consumer usability and didn’t enable them to quickly browse through the large volume of available selections. Upgrading the section to reduce consumer frustration by increasing usability became a priority while also ensuring the design was consistent with new mockups being produced by the DIRECTV team.
Role: To achieve our main objective, I audited the previous user experience and made numerous design proposals for an optimal experience. These proposals were created by conducting exercises for content strategy, user journey mapping workshops, and more in conjunction with the DIRECTV design team. conducted the user experience, information architecture, content strategy and user research aspects.
Design Solution: Using a progressive disclosure approach and developing wireframes led to a more fluid path that DIRECTV’s audience could follow with ease.